In their first global campaign in five years, we partnered with Clairol to launch a revolution in self-expression. It’s So Me features a collective of nine real women and creators of every age and demographic, each bringing to life a different segment of DIY Clairol hair color. Together, they kicked off an insatiably visible, digital-first campaign of Clairol colorifiers who celebrate their hair as a reflection of their truest inner selves.