For CALIA’s SS22 campaign, we introduced four new faces of the brand (Dascha Polanco, Hannah Bronfman, Shawn Johnson East, and Alexandra O’Laughlin) to launch a new, more diverse and inclusive chapter for the brand. In SS23, we launched the new tagline—Always Forward—showing that CALIA supports women no matter how they choose to move or work out. They’re now the second best selling women’s brand at Dick’s Sporting Goods behind Nike.